Innovative Australian juice range Preshafruit?, whose unique wedge shaped PET bottle and cap were designed and manufactured by VIP Packaging, has swept the field this month bringing home a raft of gongs from the prestigious Beverage Innovation Awards in Germany and Australian Packaging Awards in Melbourne.

Closer to home, it took out silver in the Innovation category at the Australian Packaging Awards overnight.   Preshafruit? juices are pressurised cold (not heat pasteurised like most other juices) using a revolutionary technique called High Pressure Processing (HPP).
Andrew Gibb, the Managing Director of Preshafood Limited says that the fruit is pressurised at approximately 6000 times the atmospheric pressure found at sea level. Gibb explains that this process promotes vitamin and nutrient retention, longer shelf-life, superior taste, colour and aroma and enables a myriad of opportunities in the food and beverage industry. 
In order to maximise the yield from the HPP machine’s pressure vessel, the Preshafruit? manufacturing process required a unique bottle design. Daryl Black, PET Business Manager for VIP Packaging, says a number of design options were explored with the best solution coming from a triangular bottle.
As a result, this created a unique packaging and merchandising opportunity with no other juice product in the market bottled in this kind of shape. Gibb says these wins are the result of a collaborative effort between designers, technologists and manufacturers to deliver a truly innovative product to the market. The unique triangular bottle really sets it apart from other offerings in the supermarket juice aisle, he says.

"This product is a stand out on the supermarket shelves because of our unique packaging, the all important 100% Australian fruit and the critical components of no added concentrates, sweeteners, colours or preservatives," Gibb says. 
The judges from the Beverage Innovation Awards in Germany said the bottle immediately gives the product a super-premium feel and the whole presentation, including the sophisticated labelling and unique closure, gives consumers plenty of clues as to just how good these drinks taste.
First purchase is pretty much assured through the packaging innovation, repeat purchase is guaranteed through a really great tasting and refreshing drinking experience.
Made on conventional two-stage PET equipment using conventional PET performs, Black says processing parameters were developed to allow for production of the unique triangular shape.
According to Preshafood Limited, it is the first company in Australia to use HPP, not heat pasteurisation, to create its fruit juices and is the first company in the world to make single variety juices such as Granny Smith and Pink Lady Apple, using this method of production.

News source:Packaging